Almost three years after the U.S. Supreme Court struck down the 1992 Professional and Amateur Sports Protection Act, the LPGA has entered the gambling space.
On Wednesday, the tour announced a multi-year agreement with BetMGM to become its Official Betting Operator and Partner. LPGA senior vice president of global media distribution Brian Carroll said in a statement:
“As a leading sports and entertainment company and already a supporter of women’s golf, BetMGM is uniquely positioned to join the LPGA family as an Official Betting Operator. Sports betting and digital gaming are key elements of the future of sports, and BetMGM is on the forefront of both opportunities. We are happy to partner with them as we look to provide more opportunities for our fans to interact with the LPGA and learn about our incredible athletes.”
Engaging the LPGA Fanbase With BetMGM Products
As part of the agreement, BetMGM will feature LPGA betting odds in the online sportsbook’s betting menu alongside the PGA Tour, European Tour, and other global golfing events. Likewise, BetMGM will be given exclusive access to use the Official Tour Partner logo in connection with its advertising and promotion of their online sports betting products and services.
BetMGM chief revenue officer Matt Prevost said that his company looks forward to engaging the LPGA fanbase with its market-leading products. According to Prevost, BetMGM’s advanced betting technology will give LPGA fans a user-friendly experience and multiple betting options to choose from.
MGM Resorts’ Commitment to Golf
Through its partnership with MGM Resorts, BetMGM also has access to existing sponsorship relationships with some of the world’s best athletes who are in the LPGA. Existing MGM Ambassadors in the LPGA include Natalie Gulbis, Danielle Cang, Cristie Kerr, Alison Lee, Anna Nordqvist, and Michelle Wie West.
Earlier this year, MGM Resorts also partnered with the LPGA Tour for the latter’s first match play event since 2017- the Bank of Hope LPGA Match-Play Hosted by Shadow Creek. With the latest betting partnership with the women’s professional golf tour, MGM Resorts’ commitment to golf has been further strengthened.