U.S. sports betting technology provider Bet.Works has launched its own branded self-service betting terminals in Colorado. The devices, called Elite Sportsbook, are positioned at the Red Dolly Casino in Blackhawk, Co.
Said Bet.Works CEO David Wang:
“Bet.Works is continuously innovating and leading the way in creating the best sports entertainment products available on the market. Our self-service betting terminals featured at the Red Dolly Casino provide Colorado players with a convenient and simple platform to wager on-property. Bet.Works is very proud to add this guest service technology to our U.S. entertainment portfolio.”
Self-Service Betting Terminals
The GLI certified self-service betting terminals were designed and built by KIOSK Information Systems, a leading provider of self-service kiosks in North America. The ELITE Sportsbook has a dual 22” PCAP displays and a programmable colored LED lighting. It boasts of an intuitive user interface and a comprehensive transaction component. The kiosk integrates scanning, cash acceptance, ticket in/out for independent wagering.
The devices are a product of the partnership between Bet.Works and Elite Casino Resorts. These two companies previously teamed up to bring sports betting technology to Iowa. Last month, the two Iowa casinos where they launched their product contributed a combined 15.2% of the sports betting revenue in The Hawkeye State.
Sports Betting Picking Up in Colorado
Sports betting became legal in Colorado at the height of the COVID-19 pandemic in May 2020 when almost all of sports was shut down. Despite U.S. professional sports leagues like the NBA, MLS, and MLB suspended, it was able to generate a total of $946,741.34 revenue during its maiden month.
With games returning in recent months, Colorado’s sports betting activity has picked up quickly. Revenue grew by 35.8% from the first month or $3.M during June. In the month of July, the total sports betting revenue in The Centennial State totaled $5.2M. With the NFL set to start its 2020 season this month, the numbers are expected to increase further.