Summary: Along with an online sportsbook, Bet America has launched an online casino within the state of New Jersey.
Newcomer to the online gambling industry in New Jersey, BetAmerica has decided to not limit their offerings in the state to just sports betting. The brand not only launched an online sportsbook in the state, but also an online casino. The decision matches many in the industry as the option to offer multiple avenues of online gaming is proving to be very lucrative in the region.
Getting to know Bet America
The brand BetAmerica is not new to the gambling world but is a brand that many may not have heard of before. The company offered advanced deposit wagering in the past, where players could bet on horse and greyhound races. In the summer of 2018, the parent company of BetAmerica, Churchill Downs Incorporated, announced that they would be leveraging the brand with two brand new retail sportsbooks in Mississippi. These sports books are operated via SBTech.
Fast forward to this past January, and Churchill Downs decided to expand their partnership with SBTech and create a new online sportsbook offering in New Jersey. The company can provide services in the region based on a license held by the Golden Nugget.
Online Casino Gaming
In New Jersey, there are already a ton of online casino sites. So, what can BetAmerica offer that others don’t? Will they be able to obtain a fairly decent market share? It seems the brand is taking a conservative approach when it comes to what they are offering. To begin, the casino is offering a small selection of games.
They are working with such software companies as IGT and Konami, with 89 games in total at the site. Of that number, 77 are online slots. The company is currently the smallest provider of online casino games.
Since slots reign supreme, players will find the table game selection and video poker are a bit small. The site offers only two blackjack games and two roulette along with six video poker titles.
The main goal of BetAmerica was to launch an online sportsbook but adding in casino games is a smart move. As players log on to place a sports wager, they will also be able to take a break and play a slot or two. Having the option available gives players the opportunity for something more. Even the smallest of offering should gain the attention of players as they get started with sports betting via the brand.
From the sportsbook, players can access the casino page. The casino operates in instant format, which means no software must be downloaded in order to play. From the home page of the casino, players can click on the categories of games to find what they are looking for. Categories include Featured, All Slots, High Limit, Blackjack, Video Poker, Table Games, Jackpots, Ways, Steppers and All Games.
It will be interesting to see in the coming months how the brand fares with their new gaming option. Will players visit the online casino? Will the sportsbook be popular? Only time will tell as to how successful BetAmerica will be in the online gambling industry of New Jersey.