A new retail FanDuel sportsbook opened at the Bally’s Atlantic City Hotel & Casino in New Jersey last Friday, just in time for the start of college basketball’s March Madness later this week. It is open from 10:00 a.m. – 12:00 a.m. with extended hours as needed to accommodate particular sporting events.
Said George Papanier, Bally’s Corporation President and Chief Executive Officer:
“The new FanDuel Sportsbook at Bally’s AC is the fifth retail sportsbook we have opened in the last couple years. We now operate sportsbooks in Rhode Island, Colorado, Delaware, Mississippi, and New Jersey – we are thrilled to be in this market and to give our guests an incredible sportsbook experience, right off the boardwalk and our gaming floor.”
First FanDuel Sportsbook in Atlantic City
The venue is FanDuel’s first in Atlantic City and its second-biggest in the state after the Meadowlands Racetrack. It is located by the Northern boardwalk casino entrance and features a 25-foot-wide state of the art LED video wall which is flanked by two 10-foot LED video walls on each side with 10 video displays.
It has five betting windows and 20 IGT PlaySports self-service sports betting kiosks that accept bets on major U.S. sports, including wagers on the four major North American pro sports leagues. FanDuel will offer its proprietary risk and trading technology to leverage IGT PlaySports’ platform.
The FanDuel sportsbook at Bally’s Atlantic City has a curated food and beverage menu with a modern pub-style fare. Guests can also enjoy a wide selection of craft and local beers along with specialty cocktails.
Bally’s Partnership with FanDuel
Bally’s partnership with FanDuel began last May with the launch of an online sportsbook in Colorado. Their alliance combines Bally’s nationwide experience in casino and gaming operations with FanDuel’s expertise in the sports betting industry.
This latest venture is the 16th retail sportsbook for FanDuel in the United States. Meanwhile, Bally’s has a total of 11 owned casinos across seven states. It also owns a racetrack and 13 authorized OTB licenses in Colorado. Overall, Bally’s has a total of 13,260 slot machines, and 459 table games.
During the first week of March, Bally’s became an official sports beting partner of the NBA, marking its second partnership with a major professional sports league. The deal was a strong follow-up to its recent strategic partnership with the NHL.