PokerStars Partners with Mount Airy for Online Gaming

Summary: It was announced this week that PokerStars has signed a new deal with Mount Airy Casino Resort for online gaming in Pennsylvania.

PokerStarsOnline gambling has yet to come to fruition in the state of Pennsylvania, despite it being almost a year since the activity was legalized via the passage of a gaming reform package. Land-based casinos of the state have been working hard to get the new industry going with new deals popping up seemingly every week. Just this week, it was announced that PokerStars will be operating in Pennsylvania thanks to a new deal signed with the Mount Airy Casino Resort.

PokerStars in Pennsylvania

So far, the PokerStars brand has only been active in the state of New Jersey, offering online casino and poker gaming. Entering in to Pennsylvania is a big deal. The brand’s parent company The Stars Group signed a deal with Mount Airy Casino Resort to offer a full suite of products associated with online gambling.

Senior Vice President of Strategy and Operations, USA at The Stars Group, Matt Primeaux, commented on the new deal by stating that the brand is excited to be broadening their presence in the United States via Pennsylvania. With the new deal with Mount Airy, the group now believes they are positioned well to capitalize on the opportunities available in the Commonwealth by bringing their world leading offerings to players in the state.

Mount Airy had already petitioned regulators of the state to begin providing online gambling options for casino and poker gaming. It is still unclear if the operator will be offering sports betting. By partnering with PokerStars, they have the option for all three gaming choices if they want to be involved in each sector.

Vice President of Marketing and Gaming Operations for Mount Airy, Vincent Jordan, commented on the new partnership as well by stating that introducing online gaming via The Stars Group will provide ‘compelling opportunities’ for their customers, the younger customers in particular, as they are ready to experience the next gaming challenge.

Online Poker Update

The fact that PokerStars will be operating in Pennsylvania is great all the way around, but especially for online poker. For some reason, online poker gaming has not taken off as well as online casino gaming has. With the presence of PokerStars in the state, it could signal a turnaround for online poker.

Delaware, New Jersey and Nevada have struggled to see significant earnings when it comes to online poker gaming. With the help of PokerStars and a multistate poker deal, we could see online poker numbers jump. Pennsylvania is not currently associated with an agreement for online poker player liquidity sharing, but that could change at any time. There is no doubt that the online poker option in New Jersey is popular and that same popularity should be seen in PA as well.

Mount Airy is also supposed to work with the 888 brand, another popular online poker and casino operator of Europe. With 888, the casino will be offering even more quality content alongside their PokerStars service.

Online gambling is slowly but surely moving forward in Pennsylvania. Regulators are still reviewing

applications for licensing and operators like Mount Airy are forging deals to be able to have the services in place to be ready once online gaming is a go.

It will be interesting to see how soon the industry gets started and if PokerStars is able to gain a foothold as a top provider of online casino and poker gaming.

New Jersey Voters Not Interested in Casino Expansion

new-jerseyVoters in the state of New Jersey choose NO when it comes to the casino expansion to the north.

For months now, all eyes have been on the state of New Jersey and if casino gambling would expand to the north of the state. For decades, Atlantic City had been the only area in New Jersey that was allowed to offer casino gambling. A referendum was approved for this year’s ballot that would allow voters to decide if two casinos would be added to the northern region of the state. In the vote yesterday, it was a resounding NO on the ballot from state residents.

No Expansion

The initial results of the vote showed the almost 78% of voters were not in favor of the state referendum. According to the Associated Press, the ballot question actually failed by as many as one and a half million votes.

For years now, the discussion of expanding gaming by way of casinos from Atlantic City have taken place but after 2014, the discussions became more frequent as the city was failing in regards to gaming. The once popular casino resort town was floundering after losing four gaming venues that year. Many felt that allowing casinos to be constructed outside of Atlantic City would be able to help the gambling industry move away from struggling and to get back on its feet.

As states that surround New Jersey begin to offer casino gaming or expand their offerings, the gaming city was only experiencing a continuous downturn. Customers were lost and gambling revenue given up to neighboring states.

As far as the bill was concerned, it was signed into law earlier in the year and had to be approved by voters to move forward. Voters were asked if they were in support of the casino expansion or against. With the deal, operators who already have a license in Atlantic City would have first crack at applying for a license to one of the two new gaming venues. If none of the current operators were interested, other developers would then have the option to bid for a gaming license.

Reason for Failure

Industry insiders felt that it was the provision of the bill as to who would be able to operate that caused the bill to fail. Gambling companies would have spent more money to lobby for the proposal if they have the opportunity to apply for a gaming license instead of waiting to see if existing operators would be vying for the option to operate casinos in the north.

A ton of money was invested in the lobbying process both for and against the proposal for the two new casinos. As much as $24 million was spent on marketing campaigns that promoted the negatives that could be seen if the expansion was allowed. It seems that such campaigning worked as in the last few months before the vote took place, studies showed that voters continued to increase in their displeasure of the proposal.

Opponents of the expansion have argued for months that the construction of new venues would be damaging to the gambling industry of the state, leaving it beyond repair. Opponents felt more closures of casinos in Atlantic City would be imminent. Those opposed also pointed out that important questions involving the expansion were not answered including the how much in tax revenues would be paid as well as the exact locations of the gaming venues.

Despite the negative vote in regards to the casino gambling expansion, those in favor of seeing gaming added to other areas of the state have said they at some point in the future, discussions may be revived on the matter.

Florida Lottery and IGT To Continue to Work Together

Florida LotteryThe Florida Lottery and International Game Technology have decided to continue their long-standing partnership in gaming.

The lottery is a popular form of gambling in the state of Florida. Because Florida thrives on tourism, the state not only earns revenues from lottery gaming by residents but also via tourists. The state has worked with International Game Technology in regards to their lottery offerings for some time now and recently announced they plan on continuing to work with each other in the future.

Renewed Partnership

The state of Florida and International Game Technology have renewed their partnership win gaming. The long-standing working relationship between the two companies will continue via the subsidiary of the IGT, the IGT Global Solutions Corporation.

The new agreement include a newly signed secured contract which states that IGT will be providing the lottery organization of the state with their internationally recognized services for lottery gaming. Solutions for gaming will be provided for a ten year time frame. IGT had to secure a competitive procurement before being able to land the contract.

Past Relationship

The Florida Lottery and IGT have been working together since 2005 in regards to lottery gaming products. The new contract will see the supplier providing new gaming solutions for ten more years, with the option to extend the partnership three times for an additional three year period each time if they so choose.

With this stipulation, the lottery actually decided to go ahead with the first extension immediately so that IGT will actually be operating in the state for 13 years initially. Customers of the Florida Lottery will be able to take advantage of the services and lottery solutions provided by IGT for many years to come. The current retailer terminal base used by the lottery will be replaced with a new and more innovative product.

New Products

The Altura Flex will be the new base installed for Florida customers to use for lottery gaming. This is one of the latest releases by IGT and will help to provide better interaction with customers and the retailers of lottery products.

With the new product, players will be able to stay in the know with the latest promotions, advertisements and marketing content via the point of sale product known as the IGT Aurora MultiMedia. The machine is self-servicing, which means players can play certain games whenever they like without having to wait at a counter. The machines will provide draw based and instant gaming options.

Ticket check options will also be improved. Players located in Florida will have the option to check their tickets to see if they have earned a prize by using the Ticket-Scan Plus ticket checker. The state lottery organization will be installing the checkers, which are a self-service option, to provide a more streamlined experience. Players will be able to check the ticket easily and find out if they have earned a win or better luck next time.

With the products and services provided by IGT, players will have an overall improved experience. Officials of the lottery feel that working with IGT will ensure that lottery operations are improved and quality support will be provided.

Jay Gendron is the Senior Vice President of IGT, North America Lottery, who recently commented on the partnership with the Florida Lotter. Gendron stated that the two groups have worked closely together to be able to secure the continued growth of the lottery. With their extended relationship, both the Florida Lottery and IGT will be able to build on what they have achieved so far which will help to further benefit education in the state and build on the reputation of the lottery organization allowing the lottery to be recognized within the US as well as on a global scale.