Atlantic City, like all other major casino destinations, is continuing to work on bringing in more tourists. It hasn’t been easy lately, yet there are some signs that things are beginning to improve. New reports claim we could see a major surge in Atlantic City’s tourism rates soon.
That’s fantastic news for the casino companies here. Many of the other non-gaming businesses that rely on tourism have reason to be excited. Today, we’ll discuss what will help Atlantic City bring in more visitors.
Here’s what we know!
New Jersey’s Sports Betting Industry is Still Thriving
New Jersey was one of the first states to formally legalize sports betting after PASPA was struck down in mid-2018. This has proven to be a fantastic decision for the state. This industry is helping to bring New Jersey an extraordinary amount of revenue each month.
Amazingly, these revenue figures seem to be increasing. The state set new sports betting handle records throughout 2020. It now seems destined to do the same in 2021. January proved to be a very successful month for the casinos in Atlantic City that operate sportsbooks.
These sportsbooks managed to bring in a total of $86.2 million in revenue that month. In total, $958.7 million was placed on sports in January. That includes both land-based and online sports wagers. The latter is proving to generate far more revenue.
New Jersey is now closing in on a historic $1 billion sports betting handle. Most analysts now feel that this state is the sports betting capital of the US. It is drawing in a huge number of sports bettors from New York who only need to cross into the New Jersey border to make bets on their favorite teams and players.
New York is currently looking into the legalization of online sports betting. This would likely result in a slight drop in New Jersey’s monthly revenue figures. It will take a lot for any state to surpass New Jersey’s industry, though.
Sports betting is helping many companies in New Jersey cope with the drop in tourism. Fortunately, it seems that a surge of new visitors to this city could be just around the corner.
Here’s Why Atlantic City’s Tourism Rates Could Soon Increase
Atlantic City is a city that relies heavily on tourism. When the casinos shut down in March of 2020, many of the businesses here immediately began to suffer. Tourism rates have been slowly increasing here over the past few months.
Land-based revenue is still far behind what it should be, though. Casinos are doing what they can to change this trend. Until the city sees a major surge of tourism, however, the revenue earned from brick-and-mortar casinos will remain low.
There are many that now believe tourism rates in Atlantic City are about to surge. Recently, Stockton University’s Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism conducted a poll asking people if they planned to visit Atlantic City. The results are giving the companies in this city reason to celebrate.
More than 70% of those polled revealed they expected to make a trip to this city in 2021. Over 42% claim they have already made a trip here. As more restrictions are lifted, more people around the country are becoming interested in visiting this casino hub.
Jane Bokunewicz, one of the coordinators of this poll, offered some insight into what is leading to this tourism boost.
“The casinos and other dining and entertainment venues have done a good job implementing COVID-19 safety measures while also still providing the experiences visitors expect when they come to Atlantic City,” she said. “Even as restrictions are gradually lifted, and more people get a vaccine, the venues will still have to demonstrate that they are taking all necessary precautions to make visitors feel welcomed and safe.”
Will Atlantic City see 2019-level tourism rates soon? Probably not. If all goes according to plan, however, there will be a significant boost in tourism here over the next few months.
Las Vegas Casinos Prepare for Easing of Restrictions
Atlantic City isn’t the only major casino hubs with high expectations. Over in Las Vegas, casino companies are preparing for a new wave of tourism over the summer. If all goes according to plan, Governor Sisolak will once again announce a new easing back of the regulations here.
This is looking more likely every day. In mid-February, Sisolak began allowing casinos in Las Vegas to begin operating at 35% capacity. Restaurants can also now begin operating without requiring reservations.
Sisolak continues to ease back on restrictions. Much like Atlantic City, this is resulting in a major tourism boom. If infection rates continue to drop, many of the most popular entertainment options in Las Vegas will be given permission to resume, as well.
There are some exciting venues scheduled to open their doors in this city soon. That includes the Virgin Hotel-Casino. Virgin has invested a tremendous amount of money into this casino and hope its opening will help to boost tourism in las Vegas.
Resorts World Las Vegas will be opening its doors this summer. At $4.2 billion, it is the most expensive casino-resort even built in Las Vegas. There will be many interested in seeing this new venue open after years of construction.
Do you expect to see tourism rates in Atlantic City increasing soon? Let us know in the comments section below!